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Nicholson’s Forecourt, Stalham

Objectives

The primary objectives for Nicholsons Stalham in this case study were to modernise and expand their longstanding community store, enhance customer satisfaction, and improve operational efficiency. By rebranding as Morrisons Daily and implementing the innovative EDGEPoS system, Kirsty aimed to offer a wider range of products, streamline daily operations, and provide a smoother, faster checkout experience. These changes were intended to meet the evolving demands of their customers and position the store for future growth and success.

Solutions

  • Modern and Updated Technology: EDGEPoS replaced the old technology with modern systems, making operations smoother and more efficient. This upgrade was a “breath of fresh air”, enhancing overall functionality.
  • Additional Till for Better Queue Management: The new system allowed the store to handle the busy periods more effectively and reduce waiting times for customers.
  • User-Friendly Back-Office and Handheld Systems: EDGEPoS provided a more intuitive and simpler back-office software, making managerial tasks easier to navigate for Kristy O’Connor.

At a glance

  • Increased Sales
    The implementation of Morrisons Daily and EDGEPoS has resulted in an estimated increase of £3,000 in daily sales.
  • Customer Satisfaction
    The addition of a second till and the efficient queue management have led to higher customer satisfaction.
  • Staff Efficiency and Satisfaction
    The user-friendly back-office software and handheld systems have made daily operations easier and more efficient for staff.
  • EDGEPoS Solutions used
    EDGEPoS Retail logo

A New Era for Nicholsons Stalham: Embracing Innovative Retail with EDGEPoS

80 years in the community

Nicholsons Stalham Gulf forecourt and convenience store, part of the Stalham Engineering Company Limited Group, has been operating for approximately 80 years. Located in Stalham, Kirsty O’Connor has been managing the site for nearly four years and due to the demands from her diverse customer base, they recently completed a rebrand to Morrisons Daily.

Recognising the need to modernise, they rebranded as Morrisons Daily and expanded their store. This included implementing EDGEPoS Retail to meet the evolving demands of local customers, particularly by expanding their produce range and hot food services. Kirsty notes:

Morrisons has enabled us to expand our produce range, which means we offer more to our customers, and having a lovely clean shop is great.

Investment

Kirsty expressed how she has never looked back.

I’d recommend to every retailer to look at investing in EDGEPoS. We’ve had a real positive experience with it so far and already reaping the rewards.

Benefits

Kirsty went on to mention the margin benefits that EDGEPOS has offered:

Overall, EDGEPOS has had a very positive impact on our business. We estimate that we’ve gained approximately £3,000 extra in sales per day, which shows why we would need an extra till system down the line.

Staff & Customer Satisfaction

The user-friendly back-office software and handheld systems have made daily operations easier and more efficient for staff.

The handheld system has saved time. In the past it would have taken 2 or 3 times longer to complete roles. In terms of staff satisfaction, they are much happier using the new system and our customers are far happier now that we have two tills and can minimise waiting times.

Implementation Experience

The implementation process was smooth, thanks to the excellent training services provided by Henderson Technology. Kirsty praised Bronagh from the training team:

Bronagh was so helpful. She never gave me the impression that what I was doing was wrong; she explained everything very well. It makes such a difference when you get someone on the other end who is just nice, understanding, and especially helpful.

Technological Investments and Benefits

Nicholsons Stalham has benefited greatly from their investment in EDGEPOS technology. They are considering further investments, including self-checkouts (SCOs) and Electronic Shelf Labels (ESELs). “If I was to invest in any other products, I would want to invest in EDGEPoS products due to my positive experience so far,” Kirsty stated.

Future Plans

Due to Kirsty’s experience with EDGEPoS, she mentioned her plans looking ahead:

Looking to the future, we will be considering self-checkouts and ESELS. We have the counter ready so watch this space for a new SCO anytime soon!

In Conclusion

The transformation of Nicholsons Stalham through the implementation of EDGEPOS has been a resounding success. The move to modernise with Morrisons Daily and incorporate advanced retail technology has not only streamlined operations but also significantly enhanced customer and staff satisfaction for Kirsty’s store. With a substantial increase in daily sales, reduced queue times, and an overall improvement in efficiency, the store is well-positioned to meet the demands of its local customer base. The positive experience with EDGEPOS has laid a strong foundation for future investments in additional technologies like self-checkouts and electronic shelf labels. Nicholsons Stalham stands as a testament to how embracing innovation can revitalise a long-standing business, ensuring its continued success.

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