At a glance
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Operational EfficiencyThe EDGEPoS system has streamlined various operations such as printing promotional labels, capturing wastage, and adding suppliers.
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Customer ExperienceThe EDGEPoS system enhances this by providing detailed sales reports that help in understanding and meeting customer needs.
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Stock and Sale ManagementImproved sales reports and real-time inventory tracking allows for more informed decision-making, efficient stock turnover, and improving profit margins.
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EDGEPoS Solutions used
Ramesh Kupup, Morrisons Daily, Fraserburgh
“I would definitely recommend EDGEPoS. Having a good EPOS system is one of the most crucial parts of any convenience or forecourt business. It works end to end from when the customer walks in to when they walk out, this is all captured within EDGEPoS. If you utilise the features of EDGEPoS you will improve your revenue”.
Implementation of EDGEPoS: Morrisons Daily Fraserburgh
Morrisons Daily Fraserburgh, managed by Ramesh Kurupu, is a standalone local store situated in Fraserburgh. Ramesh is dedicated to satisfying customer demands and meeting the needs of the ever changing retail market. Ramesh currently encourages repeat customers through the use of request books, he went on to state, “The customers note down products they want and we make it a mission for us to have this available the next time they arrive in store”.
Due to Ramesh’s determination to stay ahead in the retail game, the store has quickly recognised the importance of integrating advanced retail technologies to enhance its operations and customer service. The recent implementation of EDGEPoS, an advanced electronic point-of-sale (EPOS) system, marks a significant step in this direction. Ramesh expressed, “I do believe that the footfall has increased and I hope to see this further surge in the coming months”.
The decision to implement EDGEPoS was influenced by several key factors. Ramesh went on to say,“Firstly, as the chosen EPOS solution for Morrisons Daily, it came highly recommended. I had heard positive things about EDGEPoS through various sources such as Facebook posts, advertisements, and YouTube videos, which highlighted its advanced features and potential benefits. The primary goal of adopting EDGEPoS was to improve efficiency, enhance the customer experience, and streamline store operations. Overall, due to the recommendation we decided to install it within our store”.
Before the implementation of EDGEPoS, Morrisons Daily Fraserburgh faced several operational challenges. The store lacked advanced features that could streamline various processes, such as adding suppliers, products, and capturing wastage. These limitations hindered the store’s ability to provide a modern retail experience and respond quickly to customer needs. In terms of EDGEPoS itself, Ramesh went on to mention how the support has prevented any challenges arising,“If we ever had any concerns, we raise the issue with support and they work with us to make sure this issue is closed”.
“The implementation process for EDGEPoS was smooth and well-supported by the EDGEPoS team. The store staff received comprehensive training, both online and in-person, which equipped them with the necessary skills to use the new system effectively. The installation timeline was efficiently managed, causing minimal disruption to the store’s operations. The training provided was intensive, and although it was conducted as a crash course, it was effective in ensuring that the staff could grasp the essentials of the new system quickly. Alongside this, my staff picked up on the system very fast due to its ease of use”.
“The introduction of EDGEPoS brought significant improvements to store operations. The system streamlined various processes. The enhanced efficiency allowed the store to respond more quickly to customer needs and preferences, thereby improving the overall customer experience. EDGEPoS also provided valuable data insights, such as department-wise and hourly sales reports, which helped in making informed business decisions. These reports were particularly useful in identifying areas where the store was lacking and needed improvement”.
Ramesh Kurup’s overall opinion of EDGEPoS was positive. He noted that the system played a crucial role in enhancing the store’s operational efficiency and customer service. The advanced reporting and alert features contributed to better inventory management and sales strategies, which had the potential to increase revenue. Despite the initial learning curve, staff found the system user-friendly and beneficial for their day-to-day tasks. Ramesh strongly recommended EDGEPoS for other small retail businesses, emphasising its role as a comprehensive technology partner that could significantly improve operational efficiency and revenue growth. He pointed out that many small stores still used outdated systems and could benefit greatly from modern EPOS solutions like EDGEPoS.
Conclusion
This case study of Morrisons Daily Fraserburgh illustrates how adopting advanced EPOS technology like EDGEPoS can transform store operations, enhance customer satisfaction, and drive business growth. The smooth implementation process and the positive impact on both operational efficiency and staff satisfaction make EDGEPoS a valuable investment for retail businesses looking to modernise their systems.